Fair trade is a commercial exchange philosophy which pursues the fair exchange of products and the respect of human dignity regarding working and living conditions. The implementation of this philosophy requires the commitment of socially aware consumers.

Some of the fair trade principles are listed below:

1. Create opportunities for artisans and producers who face economic disadvantages
2. Allow for greater transparency and accountability
3. Guarantee and promote fair commercial practices
4. Ensure that the right price is paid
5. Reject any form of forced labour or child exploitation
6. Commit to non-discrimination, gender equality, women’s economic empowerment, and freedom of association
7. Guarantee good working conditions
8. Develop capabilities
9. Protect and respect the environment